Branding.
It’s not what you think.

Let me explain.

We live in a world saturated with Brand Designers, Brand ambassadors, Branding Agencies and Brand Influencers. Yet most people would struggle to define what those words mean. 

Hi, I’m Paul Green, and I’m a senior Creative, Art Director, Designer and maker.

I have years of experience creating the ingredients that businesses need to launch, grow, and succeed. Ingredients like a Creative Strategy, Logos, Visual Identity, visual assets, packaging, marketing campaigns and concepts.

And while you will need those, none of them are your brand.

Because your brand only exists in the mind of your customers. Your brand is all the things that come to mind when those customers (or not-yet-customers) see your product or talk about your business. The perceptions and feelings that we used to call your ‘reputation’. So while I can make you some beautiful things, I can’t build you a ‘brand’.

But there’s plenty we can do to influence those perceptions.

If that’s enough to persuade you, get in touch!

If you need more explanation, it’s here.

My Work

  • Quality thinking, design and branding doesn’t happen by chance, Paul’s work is exceptional, and it inspires us to do more every day to be better.

    Jonathan Bisley – Flame Bar & Grill

  • Paul’s creative output is consistently excellent. Not just over a few projects. I'm talking about a decade plus of projects across multiple industries.

    Neil Kilby – Atticus Road

  • Working with Paul on the AgelessYou brand was one of the best creative decisions I’ve made.

    Lou McDowell – AgelessYou