About Me

I’m a maker who thinks hard about what he makes and why. I’ve spent my career as a Creative, Art Director and Designer – but what I’m really good at is seeing things differently, asking the questions nobody else thought to, and saying what needs to be said.

I can rebuild my vintage Volkswagen Kombi. I’m an experienced professional photographer. A long time ago, I worked as a missionary in El Salvador and Guatemala! I cycle-toured across Europe before bike lanes were a thing, and one day I’d like to do it again! I’ve exhibited my work. I designed and launched my own tourism business in Queenstown. Yo hablo Español. Kei te ako ahau te reo. I’m married with two adult sons – both working in the outdoors of Aotearoa/New Zealand. 

A few other things that are true about me:

I’m currently restoring a 100-year-old wooden church on the Hauraki Plains – not as a parishioner, but as someone who believes in preserving what we’ve built. That project has given me a hands-on education and a deepening interest in how our built environment intersects with climate change and the energy transition. It’s not my industry. But it’s increasingly my concern.

I mention all of this because it demonstrates my range, curiosity, and willingness to do difficult things. For me, that doesn’t stop at the studio door.

What I believe:

Be honest. There’s too much ‘greenwashing’ and not enough straight talk. People can see through vacuous claims and marketing hype. And those people could be your customers. Good work starts with the right questions, not the obvious answers. And making without thinking is just decoration.

VW Kombi.
Guatemala.
Te reo.
Analog photography.
Our built heritage.
Cycle touring.
Local community board.
Queenstown Darkroom.
Espresso tourist.
Se habla español.

Look, it was the 90’s OK.

Let’s talk

My values

  • I insist on using AI for everything I make. Artistic Integrity. 100%.
    Unless I’m using AI tools to help make what we need. But I’ll always tell you when that’s happening.

  • (Unless you’re a cattle farmer.)

    This might surprise you. And it’s certainly not a view shared by everyone. You can – and should – own your  Identity, Language and Style. These are the things I can help with.

  • Honesty is refreshing. We all respond to it.

    Why is it, then, that there’s so much ‘Greenwashing’ and spurious claims around these days? I try to call that out when I see it. You can do that to me, too. I’m interested in building things your customers can truly believe in.